Curating pleasure with passion in a magical space

Bringing Together Craft and Lifestyle

One of Norfolk's Most Joyful Destinations

The Shop with a Heart beat

Shop Today

Our mission to support local artisans, small businesses and fair trade enterprises are at the core of what we aim to do.

Vibrancy, sustainability and creativity

Shop Today

Our Favourite Products

Follyology Favourites

Sustainable | Timeless | Ageless

Clothing

View products

Sail away to paradise with our accessories

Accessories

View products

The power of the flower

Jewellery

View products

Bee Inspired

Interiors

View products

Loose Leaf Teas

The Folly Tea Caddy

View products

Botanical wishes

Gifts & Stationary

View products

It's a new dawn

Our Story

We are passionate about what we sell, it is different, individual, quirky and just magical.

Our inspiration and awareness of the natural world around us is paramount when sourcing the goods and clothing we sell in Follyology. Natural organic cottons and silks, sustainable fabrics, ethical manufacturing environments and local artisans provide the motive for our choices.

We care for our customers, the environment and our suppliers. Where at all possible we sell items that are made by individuals for individuals.

Visit us to experience the Follyology magic for yourself.

Proud to be part of Holt!

The Community & Us

The space we share in Hoppers Yard is so magical and inspires us and others.

During the summer of 2020 it became home for a community stall organised by Sandy, an amazing talented lady. 

The proceeds were shared amongst local charities.This year we hope to continue and to extend this by opening our space up to the "Holt Community Project" allowing young people to participate in creative workshops under Sandys expert guidance.

We feel humbled and fortunate to be able to offer something to those around us in Holt.

Thank you Sandy and her band of wonderful ladies.

Featured article

View all articles